The ultimate urban fashion revolution brought to you from the street corners, blocks, avenues, and concrete jungles of the “Hood.” Created by visionaries Shareef B. Scott, Eric Shoates, and Delmar Coward as a guerilla clothing company out to re-design the apparel and look that today’s hip, slick, and in style brand name corporation have lost touch with. “Our approach to this is like a graffiti artist out to bomb the city, but instead of krylon spray cans and pilot ink markers we using clothes and the people who wear them as our canvases, brick walls, and train cars.” The foundation of all style is the formation of trends which are always started in social circles of the lower class people which continue to jumpstart everything by making something out of basically nothing.

    The attitude of the urbanite is “bold in your face” expression. The company’s genesis is a reflection of what is relevant to today’s demand: renegade, revolutionary, individualistic, and original. If you look around at every marketing advertisement, all you see is Hip Hop being used to sell everything; everything that is popular comes from the street. The company’s name is its motto and creed: “It ain’t official if it ain’t got that slang.” Its very meaning is from the foundation of Hip Hop culture.

    Official on the streets means that it is the final word, the bottom line, absolute, and no futher need for discussion. Slang means what is current and is the term used to identify street language, the alternative form of communication used by people on the street, the block, the hood, etc. Our brand is the look, the style, the attitude of what is hot, what is now, and the future of all what is to be.